Do you have a plain looking business website?
If yes, then it’s the right time to convert your HTML website to WordPress as it is the best platform for website development for small and medium businesses.
WordPress offers a dynamic platform to develop a website and blog for businesses. It powers more than 80 million websites and has the largest market share among the other CMS platforms compared to Joomla, Drupal, Magento, etc.
Why you Should Prefer WordPress
Easy to build & customize
In an HTML site, you need to contact your web designer every time you need to add pictures or update content on your website. It is easy to build and using a few clicks, you can install it and start customizing your website design. Everything from adding content to pictures to updating website you can do everything by yourself. Even novice users will find it easy to get started.
Easy to Manage
In comparison to HTML websites, this popular platform is very easy to manage. Beginners may find it hard to edit raw HTML code and do the changes while this platform allows for easy management and updating and posts and pages can be modified with ease using intuitive interface that even non-technical staff members can update it.
It’s Free & Open Source
While you need to pay a small fee to buy premium themes and plugins in other platforms, WordPress provides its users with an extensive database of free themes and plugins as well. You can do any sort of customization and improve on source code since it is open source.
Easy Mobile Optimization
Mobile browsing is increasing exponentially. If your website is not mobile optimized you tend to lose mobile website traffic to your competitor. Unfortunately creating a mobile website version of simple HTML sites can be complicated and expensive. Mobile optimization is quite easy. You can quickly deploy mobile friendly themes and with plugins like WP Touch creating mobile website version is easy.
Search Engine Optimization
Optimizing your site for search engines drives relevant traffic to your website. You will discover how WordPress is regarded as Search Engine Friendly. You can use free plugins like Yoast SEO, All in one SEO pack, and others to make meta description and titles. These plugins also help you to a create sitemap.
Consistency in Design
When working in HTML websites, you need to make sure of keeping your design consistent across all your pages and you often need to rely on developers to do that. In contrast, WordPress offer templates for services page, blog page, and contact page among others. By using the templates, the whole website looks uniform and consistent.
This is one of the site’s best features as compared to a simple HTML site, multi-user functionality is not available. Therefore, it is lot easier if you need to allocate specific role to assign task. For example, you can assign “Author” to somebody who can publish and manage their post. With “Editor” role he can edit/manage the post that has been posted by author. “Subscribe” is someone who can only manage their profile and receive regular update on the website.
Saves Time And Money
A full-fledged dynamic HTML site will need experienced programmers to code it entirely and maintain it. If you compare that with WordPress, anyone can set up and manage their site without any help from developers. It saves you time and money so that you can focus on your core business.
Since it is an open source, it has vibrant community. If you need help, you can visit the site’s Forums where you can troubleshoot any of your concerns. There are tons of other communities who can help you with queries you might have.
From startups to small and medium businesses WordPress is ideal for everyone. It offers a quick and easy way to get a professional website up and running with little effort. If benefits described above appeals to you then give WordPress a try! You won’t regret it.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledged IT consulting company providing the services in the arena of the Custom WordPress Development & iPhone apps development. With the immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.