In the year 2015, many companies and businesses have taken their advertisements to the internet. They use websites, social media and other avenues to promote their products and services. However, keeping up with the competition is not the only reason why you should start advertising your company online.
Larger Potential Audience
At the heart of the reasons for internet advertising is the fact that you can reach so many more people online than you can through word of mouth. An advertisement in the grocery store will only be seen by the people who stop to check out the board on their way into or out of the market. However, an advertisement online has the potential to be seen by thousands of individuals.
Faster Service for You
On top of the fact that you can attract more audience members, you can also do so in less time than with traditional print advertisements. You can have your advertisement seen by hundreds or even thousands of people in a matter of minutes through email marketing, billboards, PPC and a variety of other marketing methods. Accessing that many people with a traditional handout could take weeks or even months to accomplish.
Quicker Response Time for Customers
When customers are browsing through a magazine or checking out bulletin postings, they do not have the ability to click on a link and purchase the item immediately. However, when they see an advertisement online, they can order the product within a matter of minutes. Not only are you providing direct access to your product with a link, but you are also ensuring that they don’t forget about it within a matter of minutes.
Opportunities for Research
Help Scout notes that a report by Pew Research shows that 58 percent of Americans research products online before they purchase them. When you advertise online, you make conducting that research easier. Instead of having to wait until they get home from the local shop, they simply need to open up another browser and start looking up what people have to say about the product or service.
Different Channels for Advertising
Perhaps you have stayed away from online advertisements because you fear that all of them look like spam. Fortunately, you do not have to engage in ads that make customers think your ultimate goal is to scam them out of money. You can set up a Facebook page where you promote your product, or you can include advertisements on a company-sponsored blog. Making advertisements promote the legitimacy of your product is more than possible with new avenues for doing so.
Customers also want to know that your products are up-to-date and meet the latest demands and requirements of the industry. When you are stuck in your old ways and fail to venture into new territory, consumers might feel that these advertisement methods are also a reflection of your products. That may be an unfair assessment, but it is how some think, and you must respond to that.
You do not need to abandon all other forms of advertisement; you just need to add on to the current methods you use.
Bonnie Mahan – CEO of Skyvertising.com.