Put yourself in your customer’s’ shoes and imagine how would you feel if you want to make an instant online purchase and the website is responding at a snail’s pace?
Would you not think of finding alternates?
You might just only stay if the product is not available elsewhere otherwise you would be quick to buy it on another site and that would surely make it to your list of favorites in your browser.
This is perhaps the easiest way to understand how your slow website impacts your business.
It took away the prospects. You customers had the most terrible experience. And if they don’t visit you again, then you lose on the traffic and sales.
With prospects already moving to the competitor site, expansion strategies are quashed too.
This infographic would help us understand how severely the business imperatives are affected with a slow performing website: