You are young, hardworking enthusiast that has just started his own business, but somehow it seems that you cannot reach that success you have dreamed of ever since you were in college. You seem to have done everything right – found the investors, professional workers, and even hired a bookkeeper to help you with finances, but for some reason, your sales are stagnating. You are looking at the numbers, and they are telling you that there is no profit in your near future, only great financial loss. The problem is obvious – you do not know how to advertise and sell your product, and that is why we are here with the tips from some of the people who have made it in the big league to help you.
Know Your Customer
They say that the customer is always right, and that is why you need to devote the vast amount of your time to getting to know them. You need to learn what they want, and so far, it was an outcome, and not the product itself. I know it is a bit confusing, but what it actually means is that they are always looking for something that will help them achieve some kind of their goal – lose weight, earn more money, something to help them with their education, and you need to learn what it is and create it.
Related: The Science of Search
Your product might be the best thing in the world. But it will not matter if you do not know how to advertise. The first step is to aim for the social media marketing, because people spend most of their days on Facebook and other social networks where they have their accounts. Another thing you should definitely do is create your own website where you will present your product and its features. It needs to be interesting and well-done, so think about hiring a professional for this endeavor. And finally, do not forget about the few who still appreciate to have it all served on paper. So hit the nearest printing services in Melbourne, put your product on the paper, and give out leaflets in the street and fill people’s mailboxes.
Usually annual events, so under no circumstances should you miss out on them. Get yourself a stall, put a big smile on your face, and promote your product. This is also a great opportunity to personally meet the customers, and find out more about their needs. Do not be afraid to show your personality – be friendly and cooperative, let them know what you and your product are all about, and be prepared to answer all of their questions.
Love It and Believe in It
In the end, you need to know that if you do not like the product, nobody will. You need to sell it like it is the best and most necessary thing in the world. Know the product inside out, and tell it to the world: why it is the best, and why your customers need it.
One final tip: Never give up. Following these (or any other) advices will help you sell your product, but it will still take time. Do not surrender after the first fall, believe in yourself and, then going forward eventually, everyone else will too.