Image that you had an audience made up of hundreds of millions of people. Would you bypass the chance to reach them? Of course not!
1. When creating a group, make sure you have a strong, clear mission statement. Anybody can great a LinkedIn group, but not anybody can create a great and successful one.
2. To ensure that your LinkedIn group can be found via the platform’s search engine, use plenty of keywords in the title of the group and throughout the profile.
3. Decide whether the group should be open or closed. An open group will allow anyone to join, while a closed group is just for members. If you want to reach anyone and everyone possible, leave the group open. If your brand thrives on exclusivity, close it.
4. Learn about your audience by asking them to introduce themselves. You can even make this mandatory by requesting this in the group guidelines section.
5. Make sure to use your company’s branding in the LinkedIn group. You wouldn’t leave branding out of your web design and hosting services, right? There’s no reason to leave it out of your social media, either.
6. E-mail your group once a week. LinkedIn makes it possible to send all group members a weekly announcement. Instead of assuming your visitors will be checking in with the group regularly, reach out to them. Send a promotion, link to interesting content or start a group discussion. When your members know that your LinkedIn group e-mails are valuable, they’ll become more and more willing to open them and take action.
7. Don’t assume that everyone who belongs in your group will find it on their own. If you think someone’s a good match, send them an invitation. Invite current connections, colleagues and even industry influencers.
8. Cross-promote your LinkedIn group on your company page and personal profile. You can also use your other social media profiles as well as your website to drive traffic to the group. Also, ask your group members and employees to promote the group on their profiles as well.
9. Consistently monitor and manage the group to ensure that it’s staying active, on message and free of spam. Enforce rules, steer conversations in the right direction and moderate posts. If you can’t handle all of this on your own, considering hiring a dedicated person or team to manage your LinkedIn group.
10. To best moderate posts, read each one, verify that the links work and that they’re pointing to the right page, and double-check that the post is relevant to your group. Don’t allow posts that are blatantly self-promoting.
For professionals, LinkedIn is the most important and useful social networking site available. However, if your group doesn’t seem to be working despite your best efforts, it could be a good decision to close it. Go over what happened, pinpoint where you went wrong and start again with a brand new group.