Think of yourself as a customer. You are arguably the most important player in this ever-growing organism called the market. Your decisions, feelings, trends and behaviours largely determine how the market evolves because your overall satisfaction is every company’s ultimate goal.
Our choices, however, are largely determined by the type of good we are looking for. For products, there are several points of view. Some prefer to go for the cheapest one available, others will pay whatever it takes to get the product they trust and are familiar with, and some others will be split in the middle. But when it comes to services, it’s all about the extra features.
Service providers have a more difficult task, precisely because what they offer can’t really be seen, ou touched, or measured. Instead, it needs to have an inherent value in the consumers’ minds, something they can strongly relate to. When you sell a service, it’s considerably more difficult to maintain your customer’s loyalty, and this one feature, in particular, is paramount.
Online Technology is the Most Important Feature
Society is now entirely connected, and this has only just begun. This reality has made several companies adapt to the new trend and those who didn’t, perished along the way. Every service provider must now offer global accessibility to all their customers, be it web or mobile, local or in the cloud. Consumers need to know that they can enjoy everything your company has to offer, no matter where they are, and especially on-the-go. Finance companies are no exception to this rule, and regardless of what type of service they provide, not having a strong online presence is a deal-breaker.
Companies that offer you online trading platforms, for example, are the best case study. UK based CMC Markets a leading provider of Contracts for Differences, or CFDs. A CFD is one form of derivative trading, also known as “Margin Trading”. This enables all investors to only place a small amount of the total position they open at stake, as low as 3% in the case of shares or 0.2% when it comes to Forex. This is known as the Margin Rate.
Margin Trading opens the doors of online trading to everyone. Initial deposits required are not nearly close to the amount required by traditional brokers, and because every single online trading company has top notch platforms in which to trade, investors can do it in the peace and quiet of their own homes, or even on-the-go during rush hours running late for a meeting. Everything is possible.
Online Trading Platforms and Why They Matter
Trading can be quite difficult to master, if you do it without any knowledge or discipline, then it isn’t much different than placing bets on a roulette, you are subjected to chance. But trading is not at all a form of gambling because you can use all of the information available to make smart and factual-based decisions that will minimize the risks.
But what sort of information and how is it relevant? Well, think of the market as a living organism. Everything that happens both within it and around it will affect it at least slightly. That being said, any type of local or international news, political decisions, wars, climate change, natural disasters, emerging trends, dying trends, everything can be used.
These online platforms seamlessly integrate most of these variables to offer investors a full macro view of the market around them. Not only that, but these platforms also include several types of financial charts where you can analyze historical data to find certain patterns and trends which can help you predict the future pricing fluctuations on any given asset.
There is just no way these finance companies could do without online technology, is has become an inherent part of their existence and a very powerful tool that enables them to step up and keep improving the market we live in.