The Android tablet has turned the tablet world on its head by becoming more popular than the iPad. But why has this happened? After all, iPad is bulletproof, what with its brand cache and solid engineering. It turns out that what Apple has to offer isn’t as important to end users as it once thought it was. While Android isn’t a brand of tablet, it is an operating system that allows manufacturers to make tablets which are more accessible than the iPad. Even its parent company makes an affordable tablet that offers users a bit more than the average entry-level brand.
And they’ve proven a popular technological kid on the block. Android tablets have outsold the iPad in 2013 at a rate of 121 million Androids to 70 million iPads. There are many influencing factors that helped Android, but they all represent the market that Apple has missed by a mile.
Apple prides itself on creating must-have electronics at the higher end of the market. But even though the brand is a status symbol, not everyone has the money to buy. This is a crucial mistake by the powers that be at Apple because it limits their ability to sell their products to everyone. The iPhone managed to gain market share due to subsidizing by cellular companies, but no one subsidizes the iPad. Buyers have to find an alternative way to afford the pricey tablet. This is where Android steps in.
Android is a free operating system which runs well on tablets that don’t have much computing power. This enabled manufacturers to put out tablets that average around $100 in price. In turn, buyers had a price point that was much easier to save money for, or put on credit without a major impact to the bottom line. While it’s true that these inexpensive tablets aren’t going to run as smoothly as an iPad, the buyer realizes this from the get-go. The differences between the cheap and expensive tablets that run Android are clear, and users can spot them from a mile away. What they can do is stream music and movies, and play many of the popular games. They can also be used for simple tasks like email and reading e-books.
When it comes down to it, the tablet is called a tertiary device for good reason. Tertiary is a Latin word for third, and it’s the third device to come after a PC and cell phone in terms of usability. Users want to be able to port around a computer that’s not their PC, and not their cell phone with a small screen. The Android tablet fulfils that need nicely, especially for users who don’t want a lot from their devices.