SEO—Search Engine Optimization—has become one of the most important pillars of marketing for any business and the best way to improve your SEO is to increase the number of inbound links from reputable websites. But how do you get those links?
Many marketing experts will tell you to get these links by sending out hundreds of emails to webmasters in your niche asking for links. This is definitely one of the most successful strategies but it’s also one of the most tedious, which is why today’s entrepreneurs should be using these 7 link generation methods instead:
1. Interview Experts
Interviewing experts is one of the easiest ways to not only get external links but to also develop good relationships with other people in your niche. The people you are interviewing will share the link on their own social media and websites, leading their fans to check out your site and maybe even share the link themselves.
2. Create Infographics
People love visual media and high quality infographics are some of the most popular content on the web. You can share your infographics on your own site or submit them to high profile blogs and websites in your niche. Many of these websites are happy to share your infographics with their own large audiences. If you’re wondering if infographic marketing still works, look no further than this stellar link profile generated by Local Digital’s interesting infographic!
Those are some serious results!
3. Sponsor an Event
This one takes some money but it is one of the easiest ways to build links. Conferences, conventions and other events list all their sponsors on their websites with links. Smaller events may not even require a large contribution to get your name on their sites.
4. Sponsor a Non-Profit
You can also sponsor non-profits to get your name and link on their website. Non-profits of all shapes and sizes are always looking for sponsors.
5. Offer Scholarships
If you can afford to offer a scholarship – even a small one – then you have an easy way to get your company name in front of hundreds of thousands of students. Just send an email to the marketing department of every college that actually has one. Most will post a link to your scholarship on their website to help entice potential students.
6. Add Quizzes
Quizzes which encourage participants to post a badge with their results on social media are a great way to get a huge number of links leading back to your site. Just make sure the quizzes actually relate to your website and don’t take too long to complete (you want the quiz to take 5-7 minutes).
7. Give Away Swag
Everybody likes free stuff but nobody wants more flyers. Do something different with your swag—pens or other office supplies with your logo and URL on them are a great option—and people will be more likely to keep it, check out your website and talk about your website on social media.
You also want to give away swag to reviewers, both to reviewers who work on independent review sites and to Youtube reviewers. Send them some awesome swag as well as a sample of your product and they’ll happily link to your website.
Getting SEO links doesn’t have to be difficult or even tedious—you just have to know which strategies will work for your budget and your business.